Watch a TAG Heuer Watches few days ago by the Chinese Association and the “men fashion” magazine’s “Chinese high-end watches issued Tasting”, Beijing Watch Factory, Tianjin Seagull Watch Group Corporation, Shanghai Watch Industry Co., Ltd., established high-end watch manufacturer built the Replica Longines Watches table technologies have appeared, so that the industry shines.
According to reports, the manufacturing level, China’s watch industry has become the world’s watch industry’s largest manufacturing base. Chinese watch industry with its complete industry chain and comparative advantage have been Switzerland, Japan and other countries of the classic brand recognition, and the Mexico Soccer Jersey Chinese joint venture, cooperative production, or OEM (OEM), ODM (original design manufacturers) in the form of purchase orders from China.
However, the data show that the traditional mechanical watches in Switzerland total production accounted for 40%%, but in value, while accounting for 62%%.
According to report, the Swiss produced more than 2700 million a year watch, with a total 6.2 billion U.S. dollars, with an average of about 224 U.S. dollars per watch. From the production point of view, producing a Swiss watch is equal to 224 watches produced in China.
Omega Global CEO Au-hua said that in recent years, the Swiss watch exports to China have doubled and redoubled, the domestic high-end Omega watch market accounts for about 25%%.
Omega Tourbillon technology with world-famous, but the technology is not what it exclusive. In fact, the Beijing Watch Factory in 1995, independently developed in the Hua Tuo flywheel watches, with full intellectual property rights.
Au-hwa acknowledged that “China-made watches are technically not bad, and we believe that one day the watch industry in China will exceed Japan.” And then he added: “China has accumulated in brand watches, but also take time. ”
This is in such a harsh reality: Even in hand, domestic market recovery seems to still watch “The road.”
The industry believes that Chinese enterprises need to watch to learn how to cultivate the brand consumers have feelings.
Some experts say the domestic watch manufacturing industry also appeared to recognize that high-end watch market, consumer market is not rational, watches, manufacturing is one thing, so that people like to create the watch is another thing back. Even if both technology and design leader in the world, but if you do not pay attention to the brand cultivation, the products allow people to have a “feelings” and win the market must be difficult.